Nowadays, a business must have a solid presence on the Internet to grow and thrive. Investing in building a quality website is just the beginning. Later on, you should add some e-commerce tools to your site to increase the number of conversions.
There is another important factor to consider, the so-called search engine optimization (SEO) of your site. SEO techniques aim at increasing the visibility of your online resources. This is achieved by obtaining as many backlinks as possible.
The motivation is the fact that search engines give the top places on search lists to pages with the most backlinks. However, while in theory optimizing your site to appear on top the list is simple, in practice, it may not.
In principle you can get backlinks by creating exceptional content that other webmasters would like to refer to. This is, however, a difficult and time-consuming task. Moreover, if your site is not so authoritative and reputable in your niche, you will attract a few backlinks only.
This is why other SEO strategies are often applied to obtain backlinks faster and with less effort. This is the case of so-called directories, pages to which one can submit a URL to obtain backlinks.
Some of the best directories for backlinks include well-known sites such as Yelp. These links are readily available. You do not need to do anything too complicated to get those backlinks. It is almost sure you can get them. This is why missing the opportunity to benefit from them is not an option.
It is not a secret that the largest search engine (Google) emphasizes the importance of good directories. Being listed on a reputable directory (or business listing) is of importance for the ranking on this search engine. This alone is a good reason to pursue backlinks from the best link directories.
However, other reasons are not less important:
As seen, you invest little and obtain many benefits in return from these types of links. So, why not give them a try? You can start by getting backlinks from the best free web directories for SEO. Later, you can consider paid options if you deem it necessary.
You must know that not all directories out there on the web are good for an SEO backlink strategy. Thus, let us get acquainted with the directories that can give you useful links:
Most of these options give useful backlinks with a minimum investment in time and resources. Considering that most are free directories for backlinks, you should not miss the opportunity to use them. Consider listing your business details on directories of the different types mentioned above. Read on to know how to do it.
In principle, getting links from directories is not a big problem. You just need to search and find directories that accept submissions and give dofollow links. Then, select those to which it is most convenient to send your business information. Finally, submit your business listing including a link to your resources on the web.
That does not look like a complicated process, does it? Indeed. However, finding new directories requires a bit of dedication. You just have to use one of the two approaches for this goal. The first approach consists of using search tools. The second consists of using the directories to which your competitors submit their business listings.
Let us see the first option in detail. Here, you need to conduct online searches effectively. For this sake, you can use the «Inrul:» and «Intitle:» search operators. They will return sites that contain the keyword you type after the colon in the URL or title, respectively. Thus, use different keywords along with these search operators.
For the second approach, find out what directories your competitors' business listings are displayed on. This way, you will have a large list of relevant directories to post your business information. And you will have the list without investing much time and effort since your competitor already did so. You can use an online tool to monitor the SEO activities of your competitors and unveil the directories you are sending their information to.
After finding potential directories to submit your business information, you have to select the best ones. Do not start working on the submissions before you are completely sure that each directory will give your site a valuable backlink. Thus, to decide which directories are better, you can consider these criteria:
When you select the best directories for your site, then you can do directory submissions work.
At this point, you are almost done with the process. You just need to send your business listing to each directory. You can create a single listing with your correct and updated business data. Then, you submit it to all the directories. Do not forget to include the link to your business site along with other relevant data (name, address, contact information, etc.).
Some may still wonder, is directory submission good for SEO? Yes, it is.