Niche backlinks differ from generic links greatly. Their main difference is that they aren’t aimed at every user. They are created for your target audience only, for those people who are interested in your business and might become your clients or business partners very soon.
Google and other search engines value such links, thus, they will definitely reward you for such an effort: the creation of niche specific backlinks. Your website will not appear everywhere. You will find it there on the web where it is more profitable for your business.
So, niche specific backlinks seem to be something useful indeed for SEO and the ranking of your online resource. Now, it is needed to find out how to create the best links for your site.
This sounds simple but it still might cost a lot of effort. Research your niche very carefully. Of course, if you have already started a niche-specific business it means that you know specific demands and you are sure that you might get customers rather soon. Now, it is time to learn about their tastes regarding the web. What words and phrases do they use to search for the things they need online? It is a huge piece of work, and the earlier you start with it, the better it is for your business.
Check what they are sharing in social networks. Some of them might ask questions about the niche. These interactions will provide you with valuable information for the creation of your niche related backlinks of top quality.
To make links relevant to the needed niches, you shall consider content, too. Let us take two niches: freelancing and gardening. Freelancers will be more interested in new platforms, tools, technologies to facilitate their work and make it more efficient. Gardeners, on the contrary, will read some tips, instructions, guides and they will be interested in photos and videos in your blog.
It is clear that you might have researched the market properly. You know their names, their pros and cons, their history, and similar. But for a good marketing campaign, this information is not enough anymore. Do you know what anchors for links they use? And what about the links that bring them more traffic?
Now, the question «how to make niche related backlinks?» has moved to a completely different level. You need to know not only products and customers of your main competitors, but its website, keywords, anchors, and links. Without a special tool, learning it all would be impossible.
The good thing that nowadays, there are plenty of tools that allow you to analyze the website of any company, determine what keys and clusters they use for a specific location, and whether it works for them. Those tools are:
It looks like now, everything is arranged and studied. You know everything about what makes a good linkbuilding strategy. As well, you know where you can be constantly getting ideas and information from. However, are you sure that you know everything? What about your own business?
There are so many businessmen that have been moving in the wrong direction just because they didn’t know their business enough. For example, if your company is about website development, you might know that there are so many of them around. Thus, you need to find a very specific angle, some unique focus for your company.
For instance, you might be developing websites for small online shops. Or your focus might be on big corporations with complex security measures, and similar. Website development is a very general topic. But if you are specializing in the development and implementation of complex e-commerce platforms, you can talk about a very specific niche.
This will help you to avoid placing the wrong links. For example, you might believe that your main competitor is a web developer who works with non-profit organizations. However, this is a completely different niche, thus, the backlinks will be absolutely different. You can be sure that the links of that company will be of no use to you.
There is one more benefit of having a specific angle. You can move freely in the world of competition. Moreover, you can collaborate with other companies in the niche to get more clients, both for them and for you. what about exchanging an opportunity with a different web-development service to place links on the website of each other? Now, your task is to find where to get free backlinks for my website niche" and start working on your linkbuilding needs.