Until the 90-ies, link building was not needed. There were search engines that ranked websites based on their content only. However, when Google came into the business, things have changed. Since then, links play a major role in the ranking of a website. Therefore, if you wish your website, page or blog rank in the top, you need to make yourself acquainted with some of the most significant link building tips.
Earlier, the principle was simple. An SEO specialist`s target was to get plenty of links, and the top ranking for the website is guaranteed. However, in 2012, rules changed significantly. Google Penguin, an update for a Google algorithm was announced. Since then, link building practices have changed forever. They have changed to such an extent that many specialists started insisting that link building is dead.
This is not the truth though. Links are still a crucial factor if you want top ranking for your website. Though now, they should comply with some requirements. We have selected the most important link building SEO tips. You will see the main ideas that are incorporated into the new rules and achieve the best optimization results:
We have checked what you should avoid when building links. Now, let us have a look at the strategies to build high-quality links and to get to the top. Some SEO specialists ignore these methods. It happens because many experts still believe that since Google Penguin was introduced, link building is not used anymore. Other specialists do not follow these tips because they still try to use old techniques. But old strategies do not work with the new search algorithms. Hence, we recommend you to follow the best tips for link building for top ranking of your online resource.
This is the most disregarded strategy even though it is one of the most efficient. The good relationship brings you:
If one is in a good relationship with somebody, you aren’t forced to beg for links. They will be glad to publish your content or to mention your resources whenever it is possible. Anybody would be kind to you if you are kind to him/her.
You might want to know how to find those right people. There are several most popular ways to do so:
This process is far too slow. It is its main disadvantage. But this is the case when your efforts pay off. You not only get relevant and valuable links but you can count on the same relationship for any of your new projects.
One of the main link building tips is asking for links. Many people would believe this is intrusive. There is nothing bad in asking for a backlink on an online resource that has already links to websites like yours. It should be not necessarily a contextual link. You can get a link on any relevant page of the website.
The target is to ask people to provide a link to the needed resource without spamming. Then, most bloggers or other relevant persons do not mind doing it. Moreover, they definitely will be glad to link you if you provide valuable content on your resource.
There are several kinds of content that are complicated to create. That’s why they are highly valued. One of such content types is research content. The most popular examples of such content are:
The best thing about such kind of content is that you don’t even need to ask to get links. This kind of content is highly credible. All the websites and blogs love to have links to the highest-quality content. Hence, your resource will attract a lot of links if you publish such kind of content.
However, this content should not be too technical. Many specialists still believe that the more technically the text is written, the better it is. This rule does not apply to the web. If you are writing for the web, your text should be easy-to-read. It should be engaging enough to keep your reader until the last word of the text. That’s why write in a simple language.
The best linkbuilding tips are those that help you to get valuable links without significant efforts. Publishing of case studies is one of the best strategies to get links. Initially, you need to invest some time and effort to write a case study. But in the end, it pays off.
You can get in touch with your customers, some potential customers, partners to check if they want to participate. Later, they might want to mention the case study on their own websites. It is especially useful when your case study is about a product or service. It can also help to develop a particular kind of business or useful for those who work in a particular field.
We all know the importance of guest posts for link building. However, we know one more way to get the needed links: infographics. The main target of both guest posts and infographics is to be published on external sources to get links. However, infographics are more comfortable in this regard. Many websites publish it even without being asked for such a favor.
The problem is that some websites might publish your infographics but do not give a link to the source. Your task is in such a case to approach them and remind them to provide a link. An efficient link building advice is also to look for online resources that have infographics that look like yours. Suggest them to publish your infographics, as well.
List-based articles are everywhere on the web. People read them, share and comment on them most frequently. Therefore, they get so many links.
Don’t overdo with them though. Just a post with huge lists doesn’t bring you much. There are a lot of such posts: packed with lists but with no value at all. Your task is to create articles with lists that have lots of value. Make them easy to read, too. Then, people will read your articles and will not hesitate to link to them.
You might be thinking about how you can write a valuable list-based article that can be shared and linked to? These tips will assist you in making your article valuable for both people and a search engine:
These articles are easier to write than any other type of article. This is their advantage. But because of this, they are also more frequently not accepted. That’s why make sure you work properly on each of your articles and create valuable content.
If you have a look at different websites, you will see that they publish testimonials very willingly. Provide genuine testimonials to companies, businesses. They will publish them on their websites gladly. Do not limit yourself to the products or services that you have been using for quite a while. If you have just started using a product or want to try it, they might be willing to give you a free or a discounted option in exchange for a testimonial. Google likes such links. For you, they don’t cost a single penny.
Now, it is time to choose the companies that can assist you with it. To do so:
Here, we haven’t listed all the possible link building strategies and methods. You can start tough with the mentioned ones. Then, you will get those needed links that work. The provided link building tips might boost your ranking, Later, if you want, you can learn more about links and link building.