Many services promise a "simple SEO solution" — but can you really get significant results without nuances? Bazoom positions itself as an all-in-one platform for backlinks and link building: a marketplace with content, a network of hundreds of thousands of media resources, "future analysis" tools, and 24/7 support.
In this review, we'll break down where the effective tool ends and the marketing begins: what features Bazoom has, what advantages and limitations to consider, and who stands to benefit most from this service.
What Is Bazoom? Company Snapshot
Essentially, Bazoom is a B2B platform from a Danish tech company operating on a "Link Building as a Service" model. The service is designed to simplify life for SEO specialists and agencies that spend hours searching for quality sites, negotiating with webmasters, and preparing content.
The platform's database contains tens of thousands of media resources with filters for metrics, geography, and topic. The customer receives ready-made content and publication: payment is made only for each link. Additionally, the platform offers 24/7 support and consultations with SEO experts through its Strategy Builder service.
In effect, Bazoom is a complete solution for link building outsourcing: from strategy development to article publication.
Bazoom App and Its Core Functions
Bazoom is not a mobile application, but a cloud-based SaaS platform, which the user accesses via a personal account. This is where all stages of link building are managed — from finding placements to monitoring completed publications.
Overall, the service's functionality is grouped into several main modules:
- Intelligent Marketplace — the central part of the system, or a large database of donor sites. The user can select platforms by SEO metrics (Ahrefs, Moz, Semrush), topic, geography, and price.
- Content Engine — the content creation mechanism, which handles the preparation of articles and the integration of links into the created content according to the chosen media's requirements.
- Project & Order Management — a campaign management module that allows you to structure work by client, monitor the status of each order, and generate financial reports.
- Strategy Builder & Insights — additional tools that help develop individual promotion strategies and track campaign effectiveness through analytics.
Thus, the bazoom app offers a complete ecosystem for SEO specialists, combining analytics, content, and management in a single space.
How Bazoom Works in Practice
Understanding the functionality is one thing, but how does working with the platform actually happen? In practice, Bazoom has built a clear, almost automated process that reduces client involvement to a minimum.
After registration, which does not require an upfront payment, the user gets access to their personal account. The system operates on a "Pay-as-you-go" model — no subscription or monthly fees. All actions are organized around "Projects": each one corresponds to a separate site you are promoting.
From there, there are two ways to work:
- Manual mode — The SEO specialist selects relevant donor sites themselves through the "Intelligent Marketplace", using filters for metrics, topic, country, and price.
- Automated mode — Through the "Strategy Builder" service, where the Bazoom team analyzes your site and competitors and forms a ready-made link placement strategy.
After selecting the sites, all that remains is to provide the URL of the page to be promoted and the anchor — the link text. The platform takes care of all other steps: from writing the content to publishing it on the donor sites.
The client only sees the status changes — "In progress", "Content writing", "Published". After the article is placed, Bazoom provides a link to the publication and a guarantee of its preservation for, for example, 12 months.
Key Advantages of Bazoom
On its website, http://bazoom.com/, the company actively promotes itself as an "intelligent link marketplace" that frees SEO specialists from routine. In its communication, the service emphasizes several strengths intended to demonstrate its superiority over classic link building approaches:
- Bazoom automates the full cycle — from finding donors and creating content to publication, aiming to replace the work of several specialists with a single interface and save time on operational processes.
- The user pays only for published links. This approach is convenient for freelancers, small teams, and agencies that need flexibility in budget planning.
- The platform handles copywriting, which simplifies budgeting and removes the need to involve writers.
- Bazoom's database includes thousands of sites with SEO metrics (Ahrefs, Moz, Semrush); filters for topic, language, and price allow for quickly finding relevant placements.
- The user can create separate projects, track order statuses in real-time, and receive automated financial reporting.
In other words, Bazoom aims to be a universal tool for managing all stages of link building — from site selection to reporting.
Drawbacks and Limitations of Bazoom
The "all-in-one" model has obvious advantages, but also a few points worth considering before integrating Bazoom into your strategy. Convenience always has a price — and here’s what it is.
- Since Bazoom handles the entire cycle — from finding donors to creating content — the cost per link is high. This is the fee for automation, management, and speed. For a business, it's a choice between a higher budget and the time saved compared to manual promotion.
- The user does not see the text before publication, so there is a risk of getting mediocre or template-based content, where the anchor may look unnatural. The lack of prior approval is a significant compromise for those used to controlling quality.
- Despite the large claimed database of sites, it contains both quality resources and media with low traffic. The platform provides metrics, but the final check of the donor still falls on the SEO specialist.
- Bazoom operates on a clear template: "new article + link". Formats like "niche edit" or placing pre-written content are not currently supported, which limits options for non-standard campaigns.
- The service turns link building into a "select — pay — receive" format, simplifying the process but removing the opportunity to build relationships with editors or get exclusive placements.
Overall, Bazoom offers effective link building automation, but its convenience comes with a higher price, limited control over content, and a certain risk regarding the quality of the placements.
Bazoom Pricing Model: How the App Structures Its Costs
The user does not pay for registration, access to the marketplace, the number of accounts, or the use of filters. Payment is charged only upon the purchase of a specific link or link package.
What is included in the price?
Bazoom positions the price as "all-inclusive", covering three main components:
- Publication cost: The amount the webmaster or site editorial team receives for placing the article.
- Content cost: The Content Engine's work in preparing the article with the client's integrated link.
- Bazoom's service fee: Payment for using the platform, process automation, manager services, and the placement guarantee (usually for 12 months).
Additional services, like the Strategy Builder, may be billed separately or included in custom packages for large clients, as they go beyond the standard marketplace transaction.
Bazoom Reviews and User Experiences with the App
The Bazoom platform is actively positioned as an "intelligent link marketplace"; however, like any service, users evaluate it differently.
Many SEO agencies and specialists note Bazoom's effectiveness in scaling link building processes. In particular, users highlight the convenient interface, speed of publication, and wide selection of placements.
Despite the advantages, users also point out some drawbacks, including the cost of links, which can be too high, and content quality, as articles sometimes do not meet requirements or need revisions. There is also the risk of ending up on a low-quality site, as the large database may contain resources with low SEO metrics.
Therefore, for optimal results, it is worth carefully selecting sites and monitoring content quality.
Bazoom Pros and Cons: Quick Overview for SEO Users
Bazoom offers effective automation but ultimately has both strengths and weaknesses.
Advantages
- Time savings: The platform takes on the labor-intensive stages — finding donors, communicating with webmasters, creating content, and financial management. This provides an opportunity to scale the process without expanding staff.
- "Pay-as-you-go" model: The user pays only for a specific link, and the price already includes content and service. This simplifies budgeting and reporting.
- Centralized marketplace: The entire link management cycle takes place in one interface — from selecting placements to receiving the final result.
Limitations
- High cost: You have to pay for convenience. The price includes the intermediary's margin and related services, so individual links cost more.
- "Black box" content: The client does not approve the article before publication, which carries the risk of receiving template-based or low-quality content.
- Inconsistent site quality: The large database includes resources of varying levels, so the SEO specialist still needs to carefully vet each site.
Using Bazoom is a kind of compromise. You sacrifice some control and budget for the sake of speed and convenient process management.
Best Fit: Who Should Use Bazoom?
Bazoom.com is a highly specialized tool for link building automation. Its effectiveness depends directly on the user's priorities, resources, and business model.
Key user groups the service is suited for:
- Agencies that are simultaneously running multiple client projects and need a scalable solution — a single dashboard, quick donor selection, "turnkey" ordering, and centralized publication management. The higher price per link is offset here by the savings in man-hours, which can be directed toward strategy and new clients.
- Business owners and marketers without deep SEO expertise who want results without diving into the technical details. Here, Bazoom simplifies the process: a clear marketplace, site selection by key metrics, ready-made content, and a publication guarantee.
- Small teams or solo entrepreneurs who manage several projects and value time above all else. Bazoom allows them to delegate routine link building: you allocate a budget, buy the required volume of links, and focus on content creation and monetization.
Who Bazoom is less suited for:
- SEO purists who strive for complete control over every word in the article.
- Startups with limited budgets, for whom saving money through manual outreach is more important.
Final Thoughts
So, Bazoom is a good tool for link building automation, convenient for those who value time savings and process scaling. The platform takes on routine processes, and the centralized marketplace and ready-made projects simplify campaign management.
At the same time, this comfort has its price. Users sacrifice some control over the content and must be prepared to pay more for links. A large database of sites does not guarantee absolute quality, so SEO specialists will have to carefully select resources.
FAQ
What exactly does the Bazoom app offer for SEO professionals?
A full link building cycle: finding donors, creating content, publishing links, and managing campaigns through a centralized marketplace.
Is Bazoom more focused on link building or content promotion?
On link building, with content creation automated for each placement.
How do Bazoom's prices compare to traditional link building agencies?
Prices can be higher, and are also usually higher than direct deals with webmasters due to the service margin and included content, but without a monthly subscription fee.
What are the most common advantages highlighted in Bazoom reviews?
Time savings, process scalability, a clear interface, a transparent "Pay-as-you-go" model, and the availability of a personal manager.
Are there risks in relying on Bazoom for long-term SEO?
Yes — higher link costs, limited control over content, inconsistent site quality, and the lack of long-term relationships with editors.
