Home appliance repair in Canada – in the TOP-10 in 5 months

Publication Date
22.02.24
Category
Cases
Reading Time
4 Min
Author Name
Daria Pugach
Like 998

Our client is a successful appliance service company that has been in business for over 10 years and offers their services in 46 cities across Canada. The brand specializes in providing repair and refurbishment services for refrigerators, washers, dryers, and ovens.

Customer Request

The company came to us with a request to increase brand awareness and attract a target audience in the Canadian market. When analyzing the project's link profile, we noticed anchor outreach spam on landing pages, which had no effect on organic keyword growth and traffic. In addition, we realized that if manual sanctions had not yet arrived for such aggressive linkbuilding, the site could nevertheless receive a drop in current positions in any of the next updates.

Project Goals

  1. Dilute the anchored guestposts that the client was placing on their own
  2. Maintain link momentum with inexpensive links
  3. Pump up the homepage of the site to gain additional link weight

So here's what we started with:

Number of links to the domain in September 2023

Keywords on the project, September 2023

Promotion Strategy

To improve performance and achieve the client's goals, we performed the following actions:

  1. The site had a low DR, so we pumped the main page with sabmits and inexpensive links from directories (as much as the client's budget allowed)
  2. To maintain the link dynamics of the site and dilute the link profile we put crowd-links.
  3. Declared the company on the Western market and attracted the target audience to the site of Quora readers.

Total links to the site:

  • 60 pillow links
  • 125 forum links
  • 20 catalogs
  • 17 Quora links

The total amount spent on linkbuilding was $1,300

Niche Features 

Today, home appliance repair services are in high demand not only in Canada, but also all over the world. In general, the Canadian organic traffic market is considered to be one of the most competitive in the world in some query clusters, so to get high positions on HF and SF queries in Canada is a task with an asterisk or big budgets. In our case, we didn't have a big budget, but we had already set a good (though aggressive for white themes) base, which allowed us to achieve the result for a small amount of money.

Results

After setting the dilution on priority pages, the situation began to gradually but steadily improve – we saw movement in keyword growth (mostly in low frequency, less in low frequency), and in organic traffic.

Caption: The number of links per domain went from 68 to 194 in 5 months

Caption: The number of keywords in the top 10 increased 2.5 times!

Traffic increased 2.1 times, and to be more specific, the number of users per month increased from 123 to 260.

Caption: Traffic increased by 2.1 times!

It is noteworthy that the growth of keys occurred not only in the top 100, but also in the top 10, which with our budget we consider just an excellent result. 

Project Features

The client already had an established business model with a good reputation in Canada, but needed to improve performance and increase recognition. The main objectives were to dilute anchored guestposts, maintain link momentum, increase natural links to the homepage, and increase the online visibility of the brand in the Canadian market.

Secrets of success 

  1. Prioritize pages and queries 
  2. Forum links, Pillow links, Quora links work best in combination
  3. Proper adherence to link dynamics

Customer Feedback

The best feedback from the client was that the company continues to order links from us. We decided to tell you about the results for 5 months of working together, and as the graphs with Ahrefs show – we chose the right strategy.

Conclusion

If you have experience in a gray niche, where links are placed aggressively and a lot, it is not a reason to transfer this experience to white topics :) In such niches as repair of machinery, especially in Canada, you will need a lot of links, but you need to be more careful to put direct anchors – be sure to put dilution if you see that the project has stopped growing. And do not forget about the pumping host – a strong host helps you break through the TOPs where weaker competitors put dozens of links to the internal page.

Our experience in words

AI Link Profile: How to Make ChatGPT Link to Your Website
In 2025, ChatGPT, Gemini, Claude, and other large language models (LLMs) are increasingly becoming the primary source of information for millions of users. For example, ChatGPT already has over 500 million active weekly users, and the share of users starting their search not on Google, but from AI-generated results, keeps growing. In this new information […]
Tania Voronchuk
7 min to read
When It Makes Sense to Buy PBNs and Whether It’s Economically Worth It
“Don’t use PBNs, it’s risky!” — if you’ve ever Googled link building tools, you’ve probably come across this warning. But while some fear them, others quietly reap the rewards in search rankings. And yes, Google hunts PBNs — but they haven’t disappeared. That’s because certain business niches have their own goals and characteristics where traditional […]
Tania Voronchuk
6 min to read
AI Content -Trend or Threat to Link Building: How to Harness AI’s Potential Without Damaging Your Website’s Reputation
Neural networks like ChatGPT have long become part of daily workflows, and the volume of machine-generated content is growing exponentially. Pretty soon, you’ll be able to just scroll through memes while the content writes itself. But for SEO specialists and link builders, this shift brings both exciting opportunities and serious risks. Can AI truly help […]
Tania Voronchuk
9 min to read
How often do search bots crawl your site — and why does it matter? A Screaming Frog log analysis
 “I updated all meta tags and content on key pages three weeks ago, but Google still shows the old version — it’s like shooting in the dark!” wrote one Reddit user. Such questions about why Google is ignoring a site despite SEO efforts are common on forums and often lead to people jokingly rewriting their […]
Tania Voronchuk
5 min to read
How to Use LS Service Features: The Complete Guide
Our service gets updated so frequently that we decided to collect and showcase all the latest improvements in a dedicated blog post. At the same time, we’ll walk you through all the platform’s features — you might discover something new! 😉 What’s New Top Marketplace Features First things first — forget the word exchange. It’s […]
Tania Voronchuk
8 min to read
Security System Manufacturing & Service Company: Doubled the Traffic and Increased DR
Is a well-known technology company that manufactures and services multifunctional security systems for private homes and businesses. The company operates in multiple global markets and has a strong reputation as a reliable security system provider. Client’s request  Increase domain rating (DR) and improve search positions for target keywords. Project goals → Boost the homepage to […]
Tania Voronchuk
2 min to read
Features of guestposting in Latin America
Outreach in 2024: A Continued Effective Link-Building Strategy Worldwide, Including Latin America Outreach remains a powerful link-building strategy globally, and Latin America is no exception. To successfully promote a business in this region, it’s essential to understand the unique aspects of guestposting in Latin American countries. In 2022, when we began exploring the Latin American […]
Daria Pugach
8 min to read
How to save 15% of your budget on guest posts?
Guest posting is a powerful tool for website promotion, but commissions on link-building platforms can increase costs by 10-15%. This is especially noticeable if the budget is tight or the business is in an off-season. The Links-Stream team has developed a solution that allows you to bypass service fees and optimize your budget at the […]
Daria Pugach
4 min to read
Results of 2024: Links-Stream service update and new opportunities to develop your SEO
2024 has been a year of growth and improvement for us. We launched new services, updated our platform, and expanded opportunities for your SEO promotion. Thank you for your trust, and we are excited to share updates that will help you achieve success in 2025 😉. Website Updates Entering the International Market We’ve completely revamped […]
Daria Pugach
6 min to read
Cryptocurrency breakthrough in Asia: x1.5x traffic in 11 months
In February 2024, a client approached us — an international online trading platform that provides services for trading Forex, stocks, commodities, and cryptocurrencies. The company offers convenient tools, training, and modern technologies for its users. The client’s website already had a good reputation and many years of experience, but it was necessary to improve visibility […]
Daria Pugach
4 min to read
Links-Stream Digest: join our newsletter
Every week we send an email with news from the world of SEO and linkbuilding.
We are read by 1314 people.
Exclusive content
Useful collections
Tips and tricks
Google updates
SEO-hacks
Linkbuilding digest
SEO-influencers