The primary method for acquiring high-quality, permanent backlinks in Europe, as in the U.S., is outreach.
Outreach is an online marketing strategy where companies or bloggers publish articles, reviews, or other types of content on external websites. The goal is to reach new audiences, boost brand awareness, and improve search engine rankings. Outreach helps generate quality backlinks to your website, which is a critical factor for SEO.
Website promotion in Europe is like solving a complex puzzle, with each country adding its unique piece–from differences in regulations and outreach costs to market-specific nuances. To succeed in SEO, it's essential to adapt strategies to local conditions and cultural preferences, as there is no one-size-fits-all approach.
How can you turn these diverse elements into a powerful tool for promoting your website? Find out in our article!
Unique Aspects of Link Building Across European Countries
In Europe, traditional crowd–marketing as we know it is rarely used. Instead, other methods take the lead, such as engaging in forum and blog comments, maintaining an active presence on social media platforms like Facebook, Twitter, and LinkedIn, as well as leaving reviews and ratings. Influencer marketing also plays a significant role in promotional strategies.
Both the U.S. and Europe widely utilize services like HARO (Help A Reporter Out) to acquire backlinks through journalists, which helps secure high-quality links and improve search visibility. However, in many European countries, purchasing links often requires formal documentation of the transaction, a common practice in countries like Germany, France, Poland, and the Netherlands.
Additionally, many European webmasters create their own private blog networks (PBNs), particularly in competitive SEO markets such as the Netherlands, Germany, and the UK.
Our Experience with the European Market
The European guest posting market is extensive and offers a wide range of platforms. For example, on our link exchange platform, you can access over 4,000 European donor sites. Countries like Spain, Italy, Poland, France, and Germany provide options for any requirement, including sites with lower Domain Rating (DR).
During our outreach efforts, we encountered high standards from webmasters for guest post content. Many requested edits to submitted articles or required posts to match the general tone and style of their blogs. On the positive side, there’s often an opportunity to leverage sites from neighboring countries with similar languages, such as France, Belgium, Luxembourg, Switzerland, Austria, and Germany.
Cultural and Economic Differences
European attitudes toward monetization often differ from those in the U.S. or Ukraine. Based on our observations, European webmasters seem less driven by maximizing income. For example, even offers as high as €500 for guest posts didn’t generate significant interest.
When it comes to payments, European webmasters tend to prefer bank transfers, PayPal, or Revolut, with USDT being a less common choice.
Cost of Guest Posts
The cost of guest posts varies significantly depending on the country. For instance, platforms offering posts for €100 are typically only found in smaller publications in countries like Spain or Italy. Generally, prices are much higher and can reach several hundred or even thousands of euros. For example, in Germany, webmasters in the cryptocurrency niche often charge over €700—and that’s without factoring in the cost of content creation.
To illustrate, let’s look at price options on linkdetective.pro for the site bitcoinmag.de, where you can publish a guest post in the cryptocurrency niche.
Let's also take for example the donor site blockchainwelt.de for cryptocurrency with higher parameters.
Let's take a closer look at guestposting terms and response rates for webmasters in European countries below.
Czech Republic
In the Czech Republic, the cost of guest posting starts from 50 euros. Donor parameters: DR from 20 to 60 and traffic from 1,000 to 40,000 visits per month. Webmasters' response time can take from 1-2 weeks, so the link placement process is relatively fast by European standards.
Germany
Guest post placement costs in Germany are notably high, starting at €200 (including VAT). Responses to inquiries can take up to three weeks.
In Germany, Domain Rating (DR) ranges from 20 to 80, with site traffic varying from 1,000 to 50,000 visitors per month. German webmasters are meticulous about content quality, which explains their higher standards for articles, longer response times, and elevated placement costs.
Italy
Italian webmasters are less demanding about content quality compared to their German counterparts, making it much easier to secure a guest post. Prices for content placement range from €70 to €200 and beyond. Responses to inquiries are typically fast, and webmasters are open to negotiations and discounts, which simplifies the process and speeds up placement.
Donor sites in Italy generally have metrics like a DR of 20 to 70 and traffic ranging from 1,000 to 35,000 visitors per month. The Italian SEO market is characterized by greater flexibility and more affordable pricing.
United Kingdom
Webmasters in the UK are often open to collaboration, but the cost of guest post placements is relatively high. Prices start at £100 and can go up to £500. Requests should be concise and to the point. While responses typically come faster than in Germany, delays may occur due to high demand for webmaster services.
Donor sites in the UK generally have a Domain Rating (DR) ranging from 30 to 70, with traffic varying between 1,000 and 50,000 visitors per month. Due to intense competition, British webmasters expect high-quality content and strict alignment with the site's niche, making link placements more demanding and effort-intensive.
Spain
In Spain, many websites are open to collaboration, and prices are lower compared to other Western European countries. The average cost of guest post placement starts at €100. Webmasters often offer discounts and respond quickly to inquiries, making the process smoother and more efficient.
Donor sites typically have a Domain Rating (DR) ranging from 30 to 70, with traffic between 1,000 and 30,000 visitors per month.
France
French webmasters are particular about relevance and content quality. The average cost of publishing a post ranges from €150 to €300 or higher. Responses may take time, and negotiations often require patience, so it’s essential to have backup options to ensure a successful link-building strategy.
Site DR ranges from 20 to 75, with traffic between 1,000 and 250,000 visitors per month. These sites focus on local content and often require articles to be written or translated into French. Competition in the French market is relatively lower compared to the UK and Germany, making guest posting slightly easier to navigate.
Slovenia
The cost of link placements in Slovenia is high, averaging around €250 per guest post, but there are very few sites available for this purpose. Publishing gambling-related content is particularly challenging. Responses can be slow, making the placement and negotiation process more time–consuming.
Webmasters typically offer sites with a DR between 20 and 70 and traffic ranging from 1,000 to 50,000 visitors per month. The market is similar to the Czech Republic, with sites often being promoted simultaneously in both countries.
Bosnia, Serbia, Croatia
The average cost for guest post placements in Bosnia, Serbia, and Croatia is around €150, with an additional 20% for gambling-related niches. Responses to inquiries typically take 3–5 days.
Webmasters in these countries offer sites with DR ranging from 20 to 70 and traffic between 1,000 and 25,000 visitors per month. Compared to Western European countries, they are less strict about content quality, making the process more flexible and quicker.
Denmark and Finland
The starting price for a guest post in Denmark and Finland is €170, with prices doubling for gambling-related niches. Responses to inquiries may take longer.
In Denmark, webmasters offer sites with DR ranging from 20 to 70 and traffic between 400 and 40,000 visitors per month. Competition is lower compared to other Scandinavian countries, but content quality requirements remain high.
For guest posting in Finland, site parameters typically include a DR of 30 to 70 and traffic ranging from 1,000 to 35,000 visitors per month. The content standards are strict, particularly for articles in Finnish.
Poland
The average price for posting a post is 150 dollars. In the field of gambling, the price can reach up to 780 dollars. The market is competitive and responses from webmasters can take 2 to 3 weeks and sometimes up to 1-2 months. Reminders are required even for billing.
Site metrics: DR from 30 to 80 and traffic from 200 to 40,000 people/month.
Netherlands
Prices vary, starting at 100 euros. Webmasters are organized and professional, but strict in content requirements. Responses to queries and posting are relatively quick.
Sites with DR between 20 and 70 and traffic between 100 and 45,000 people/month. The market is diverse and often webmasters work with content in several languages, so the requirements for quality and relevance to the subject of articles are high.
Norway
Prices for posting are high, starting at 150 euros. The market is small, but content quality requirements are high and webmasters can take time to respond.
Donor sites with parameters: DR from 10 to 70 and traffic from 1000 to 50 000 people/month.
Lithuania
Hosting costs are often lower than in Western countries, starting from 80 euros. Webmasters are willing to negotiate and offer discounts. Responding to requests and posting is fast due to the flexibility of webmasters.
Site parameters: DR from 20 to 60 and traffic from 1,000 to 25,000 people/month.
Ireland
Prices can be high, starting from 150 euros. Responses to requests do not take long and posting is fast. Competition is high and requirements for content quality are strict.
Sites with DR from 20 to 70 and traffic from 400 to 50,000 people/month.
Sweden
Listing prices can be high, starting at 100 euros. Webmasters focus on quality and relevant content.
Parameters of sites for guestposts: DR from 15 to 75 and traffic from 1,000 to 40,000 people/month.
Bulgaria
The cost of article placement is often lower than in Western countries, starting from 100 euros. Webmasters are read
Parameters of sites for gestposts: DR from 20 to 80 ay to negotiate, respond quickly and offer discounts.nd traffic from 1,000 to 1.6 million people/month. The market is small but actively developing and webmasters often require quality articles for posting.
Croatia
Prices for guest articles start from 100 euros. Replies and posting are faster due to the availability of webmasters.
Site parameters: DR from 20 to 80 and traffic from 1,000 to 50,000 people/month.
More detailed information about the prices of gestposts in European countries can be found on the Links-Stream link exchange, where the prices for gray niches are also listed.
Challenges of Guest Posting in Europe
1. Slow Response Times from Webmasters
Be prepared for lengthy negotiations and a need for flexibility when working with webmasters. Polish and German webmasters, in particular, often take a long time to respond, ranging from one to three weeks.
The high level of service we’re accustomed to in Ukraine is often hard to find in Europe. Many webmasters don’t understand why they should respond quickly or keep their pricing updated.
Additionally, some webmasters approach their work with a certain level of indifference. Their work schedules often follow personal timetables, which might include regular working days, holidays, half-days, or even vacation periods. It’s common for a website’s contact email to have an automated reply saying, “I’m out of the office; please write back in two weeks.”
2. Maintaining Up-to-Date Prices
One of the challenges in the European market is keeping guest post pricing up to date. Many webmasters don’t regularly update their service costs, which means that when reaching out to link sellers, it can take 2-3 weeks to confirm the current prices.
It’s also important to note that webmasters often receive multiple inquiries about current rates, and due to high demand, this can lead to frequent price increases.
3. VAT
In Europe, webmasters may add VAT to the cost of link placements, significantly increasing the price and creating additional complications for buyers.
For example, in Germany, a webmaster might provide a lawyer’s contact to facilitate adding VAT to the invoice. Similarly, in Poland, VAT is often added, increasing the price from €100 to €123.
When budgeting for guest posting, it’s crucial to account for additional VAT expenses. At LinkDetective, when selecting sites in Poland and Germany, we recommend including these costs upfront in your calculations.
4. Guestposting for gambling sites in Europe
Promoting gambling sites in Europe is difficult due to high competition and high costs of time and money. Therefore, European countries are less attractive for gambling teams compared to the cheaper and easier promotion in the USA.
In Europe, especially in Germany, the promotion of gambling content is associated with high costs, which can reach up to 2512 euros, and is accompanied by delays in responses.
Spain offers more acceptable conditions: prices are lower and the attitude towards gambling is more favorable, so you can work without any problems.
In the UK, guest posting prices can reach £100 or more, in France – €150, and in Slovenia, prices start at €300 due to a limited number of donors. Meanwhile, in Bosnia, Serbia, and Croatia, conditions are more favorable, with costs ranging from €150-200.
Long-term gambling projects in Europe often require substantial budgets. To ensure successful promotion, it’s highly recommended to allocate a dedicated specialist focused solely on this niche.
Case Study: Links-Stream – Promoting a Website in Poland
Our client decided to create a website for the Polish market and approached us with the goal of increasing traffic, ranking priority pages in Google’s top results, and boosting brand awareness. The initial website had minimal traffic and a low Domain Rating. To tackle this, we developed a comprehensive promotion strategy, including guest post placements targeting the homepage.
During the process, we faced challenges previously mentioned: Polish webmasters were slow to respond and link placements took time. However, despite these obstacles, the client achieved impressive results: traffic increased 16–fold, and the number of keywords grew 18–fold.
In just four months of collaboration, we elevated the website’s performance significantly, growing daily users from 41 to 673.
How the project achieved this result
Outreach Emails
When working with different European countries, there’s no one-size-fits-all email template. Keep your requests short and to the point to avoid long waits for responses. Consider the psychology of communication: gently remind recipients about payments and nudge them toward closing the deal.
For example, in Germany, emails should be precise and professional, while in Spain, a more informal tone works better. Always translate and adapt your emails to the local language and cultural nuances of each country. Don’t forget to negotiate discounts–this works particularly well in Spain and Italy.
Promoting websites in Europe comes with its own unique challenges, and the same strategy won’t always work across different countries. SEO approaches vary significantly across European markets due to differences in language, economic development, and other factors.
However, there are common threads in European market promotion, such as the emphasis on high-quality content, the importance of using local domains, and the dominance of Google as the primary search engine.
If you still have questions about guestposting in the European market – we are happy to help in a free consultation)
