SEO specialists often discuss Page One Power when it comes to link-building partnerships. Some call it the gold standard of manual outreach, while others consider it overrated and too expensive. In this article, we'll explore what's behind Page One Power's reputation: how they work, the results they deliver for clients, and whether this agency is truly worth considering.
What Is Page One Power?
Page One Power is an American SEO agency founded in 2010 in Boise, Idaho, USA. It specializes in manual link building, content creation, and building brand authority in search. Since its inception, the company has positioned itself not as a mass link provider, but as a partner in organic traffic growth through strategic link profile development.
Page One Power's primary markets are the USA, Canada, the United Kingdom, and Australia, but its clients also include international companies from other countries. The agency works with both B2B and B2C businesses, particularly in niches like SaaS, education, finance, healthcare, and eCommerce. Its client roster includes brands like Atera, Access, iHire, and Healthline.
In terms of its focus, the agency's main direction is white-hat link building, meaning it builds links through relevant content and personalized outreach. The agency also offers content marketing, link audits, SEO consulting, and content strategy management. However, link building remains its core expertise.
Core Services
Page One Power has built its reputation around a customized approach to link building, but today its services cover the full spectrum of link profile and content work. As the agency highlights on its website, pageonepower.com, the primary focus remains on combining analytics, content, and relationships to deliver results.
1. Link Building
This is the company's main specialization. They create manual editorial links through outreach, publications in niche media, and partner content. The team selects relevant resources, analyzes their authority, and proposes content that fits the context.
2. Content Marketing
The agency offers the creation of SEO content that helps earn natural links. This includes blogs, guest articles, landing pages, reference materials, and how-to guides. Everything is aimed at building brand trust and supporting its visibility in search.
3. Link Audits and Strategy
Before launching a campaign, Page One Power conducts a link profile audit to identify the site's strengths and weaknesses, find toxic or ineffective links, and develop a strategic plan for building a quality link mass.
4. SEO Consulting
The company offers strategic consultations on building authority in a niche, providing recommendations on content, on-page optimization, and search visibility. This service is for brands that already have their own SEO teams but need expert support with link building.
Overall, Page One Power positions its services as a combination of analytics, content, and relationships.
How Their Process Works
Page One Power emphasizes that its approach to link building is manual, transparent, and strategic. Each campaign is built on research, personalization, and client communication.
The work begins with a site and competitor audit. The team assesses the quality of the current link profile, identifies potential content topics, and forms an individual link-building strategy. The plan clearly specifies the types of sites for outreach, the scope of work, and the expected results.
Specialists create or optimize materials with the potential to earn natural links: guides, research, blogs, analytics, or expert articles. The content is thematically related to the client's business and meets the interests of the donor sites' audiences.
Next, the team works on outreach, finding relevant sites and negotiating placements entirely by hand — without automated templates or mass mailings. The goal is to build long-term partnerships with niche resources that are willing to share quality content.
Each client receives a monthly report detailing the links obtained, donor sites, and traffic and position analytics.
Strengths of Page One Power
Page One Power has a reputation as a stable partner for businesses. Its strengths are based not only on experience but also on specific working principles.
- The agency does not chase a high quantity of links. Each one is checked for relevance, domain authority, and natural anchor text. This approach ensures stable growth without the risk of Google penalties.
- Page One Power is transparent in all its processes: the client sees which sites are chosen, what content is created, and where links are placed. Reports include not only a list of donors but also an explanation of the value of each link.
- The company does not use automated schemes, building everything on partnerships and manual outreach.
- The staff includes SEO specialists, editors, copywriters, and content strategists who work on each project comprehensively. This allows for the integration of technical SEO and content into a single strategy.
Weaknesses and Limitations
Despite its strong reputation, pageonepower is not for everyone. Its approach has its limits, both in terms of budget and the speed of results.
- The agency's services are among the most expensive on the market. The minimum monthly budget starts at several thousand dollars, making collaboration almost inaccessible for small businesses and startups.
- Since the company works exclusively by hand, the first results are not immediately noticeable. The strategy is designed for long-term authority building, so clients needing rapid position growth may be disappointed.
- Page One Power does not offer a typical "pricing tier" system. Everything is customized, but this means that small or one-off projects are often outside their focus.
- Manual work is an advantage, but also a risk. The quality of the result heavily depends on the specific manager or copywriter, so the level of service can vary between teams.
Client Reviews and Reputation
Page One Power is often called an agency that "plays the long game" Overall, the company has a positive reputation among clients, especially in the B2B and tech sectors.
On platforms like Clutch, G2, and TrustRadius, Page One Power has an average rating of 4.6–4.8 out of 5.
What is most often praised:
- Professionalism and a deep understanding of search algorithms.
- An ethical, white-hat approach without the risk of penalties.
- High-quality, thematically relevant links.
- Personal attention to each project.
As for common criticisms, some clients find the process too slow and requiring patience. There are also complaints about the high price compared to other quality agencies and the difficulty of assessing ROI in the early stages.
Pricing Overview
While you won't find a fixed menu of prices on www.pageonepower.com due to their customized approach, the agency does provide some guidelines. They indicate that the minimum cost for their typical campaign starts at $3,700 USD per month.
One type of link (content-based, resource pages, in-article insertions, etc.) is often priced at around $600 per link. Content creation (e.g., "linkable articles") costs approximately $700 USD per article. Technical SEO audits, on-page optimization, and content adjustments are also offered as separate services with their own rates.
Marketing reviews mention that standard link-building retainers at Page One Power start from approximately $3,500–$4,000 per month and can reach $12,000 or more, depending on the campaign's scale.
Therefore, it's highly likely that you won't be able to "just get started" with a minimal budget — the standard begins at several thousand dollars per month. Specific figures depend on the niche, topic complexity, competition, donor quality, content volume, and thematic requirements.
Who Should Consider Page One Power?
The agency is geared towards companies that view SEO as a long-term investment. The service cost, starting at several thousand dollars per month, is suitable for businesses with established marketing budgets.
Additionally, the methods used by the agency, such as fully manual work, do not yield quick results, so their services are better suited for those focused on organic growth. This means the agency is likely not a good fit for projects that need immediate results and rapid traffic growth, nor for companies primarily targeting non-English-speaking markets.
Conclusion
If your business has a sufficient budget and operates in an English-speaking market, Page One Power can be a reliable partner. However, if you need rapid traffic growth or a turnkey SEO solution, it's better to look at other quality agencies.
FAQ
What services does Page One Power specialize in?
Its main focus is manual link building and content creation. They also offer audits and consultations on SEO strategy.
How does Page One Power's link-building process work?
The agency analyzes the site, defines goals, creates relevant content, and conducts personalized outreach to partner sites. All links are placed manually.
What are the main advantages and disadvantages of working with Page One Power?
Advantages include "white-hat" links, a personalized approach, and transparent reporting. Disadvantages are the high cost, slow results, and not always being suitable for short campaigns.
Is Page One Power suitable for small businesses or only large companies?
It is more oriented towards medium and large businesses with a budget starting from $3,500–$4,000 per month. For small businesses, it may be too expensive.
How transparent is their pricing and reporting process?
Quite transparent: clients receive regular reports and a detailed description of the work performed. However, specific prices are determined on an individual basis.
What results can clients realistically expect?
An increase in domain authority, a steady improvement in search visibility, and the long-term growth of a quality link profile — without the risk of Google penalties.
