30.08.2022, Vladislava

How to build backlinks for a new website in 2022

Whatever business or non-commercial project you start on the Web, you will need to start searching for lots of quality backlinks after a new website has been created. Most people think of it as a tedious and time-consuming part of any digital marketing, but it does not always have to be so.

In this short article, we will explain how to build backlinks for your newly created website relatively quickly and without exerting too much effort. But before we proceed with the topic, let us have a brief look at the benefits of effective link building strategies for your online enterprise.

Why Backlinks Are Important

Link building serves both SEO and self-promotion purposes.


As shown in the picture below, the more organic links you have for your site, the higher its Google ranking will be.

And high ranking means better chances to appear on the first page of search results.

Brand Awareness

In addition, good traffic to your site boosts your public image, making you look more popular, which will have a snowball effect, generating further leads. Plus, the increased public awareness of your content is what you ultimately strive for.

Enhanced Google Search

Apart from that, Google will analyse your backlinks in order to understand what your content is about, which helps the engine to select websites that best suit the search intent. This will increase your chances of reaching your target audience, and the users will most likely spend more time on your pages, which is good for SEO purposes as well.

Word of Caution

Keep in mind, though, that the game of link building should not be overplayed; otherwise, it will actually work against you. For example, getting too many backlinks on a new website will look suspicious to the search engine, especially if you get most of them within a very short period of time. As a result, Google might classify you as an unreliable site and move you way down the list or even remove you completely as a spam.


One of the most effective as well as straightforward methods to build backlinks to a new website is to register with many social media platforms and publish your content on your profile pages. Forums are where your potential customers meet to search for information, compare products and discuss common concerns with other users interested in the same type of product.

For these reasons, a backlink to a new site from a social forum means a lot to both the search engine and other users shopping for recommendations. However, social media marketing will only work if:

  1. The forum is a meeting place for your target audience.
  2. Your content is relevant and valuable to them.
  3. Your presentation styles and formats appeal to your audience.
  4. The blogs meet basic SEO criteria, such as content optimisation and semantic analysis.
  5. The links thus obtained come from active users and have a do-follow prefix.


In case you decide to pair up with fellow bloggers in order to build your own PBN, which certainly speeds things up immensely, make sure that:

  • You do not use the same IP address for different blogs
  • There are plenty of references to external websites as well

Social Platforms

The table shows the most profitable platforms for link building purposes:


The top site for video content


The most popular network for commercial video and photo presentations


Your potential audience is over one billion users all over the world


An ideal platform if your content is related to beauty, fashion and tourism


Excellent B2B, SMM and HR services


The largest audience in the world, advanced AI, excellent ROI


One of the most popular platforms worldwide, offering very good technical support and assistance

Pros and Cons



Increased brand awareness

High risk of digital crime, such as hacking and theft

Enhanced public image

High risk of potential overinvestment

Generous feedback from the audience

Fierce competition on very popular platforms

Additional customer service opportunities


Lead generation


Improved Google ranking


Getting Local Links

Whether on social media forums or directly in Google search, most users look for products and services located nearby, so building local links is always a good idea. Actually, there is virtually nothing you need to do for this purpose, as the search engine uses location in the selection process anyway.

The Google search algorithm relies particularly on the platforms listed in the table below for both profile citation and geolocation purposes. Therefore, the basic trick is to register with as many of them as possible and start building links to your profiles on these platforms:

Apple Maps

Bing Places for Business



Google My Business


Yellow Pages


Creating Free Tools

Another easy and almost guaranteed way to earn backlinks is to build some free interactive online tool that would either be very useful and highly demanded or gripping and entertaining. Ideally, it should be both. Some currency or measurement converters would be good examples.

But actually, it could be anything, really, as long as it is entertaining and free:

  • Games
  • Quizzes
  • Maps
  • Zodiac matches
  • Daily citations
  • Weather forecasts

Make sure the backlinks have no-follow prefix.

Analysing Competitor Sites

You can learn a lot from your competitors, especially by looking at:

  • How they have got their links, e.g. guest blogging, interviews, etc.
  • Which presentation formats and type of information draws the most links

Moreover, there are many online tools for this purpose, the best of which are shown in the picture below:

Reaching Out to Online News Media

The so-called press outreach pays well too at the end of the day, provided you find a busy and reliable journalist platform. We especially recommend Help a Reporter Out and SourceBottle.

  1. Sign up for free.
  2. Select daily topics to write on.
  3. Submit your draft, bio and linkable content.

If a journalist likes your response, he might link to your new website.

Posting As a Guest

Virtually identical to the SMM strategy described above, guest blogging is an extremely powerful yet cost-effective and relatively effortless way to build links for a new website. The trick is to select truly authoritative platforms and create content that meets their formal requirements.

The best way to find the right sites is to type your prime keyword + one of the following:

  • Guest post
  • Write-for-us
  • Submit-an-article
  • Become-an-author

You can then use online digital marketing services to compare the platforms in terms of their domain and page authority.

Crowd Marketing

Our final strategy involves identifying the right platforms for your target audience and publishing posts, comments or replies to queries, including some verbal references or backlinks to your new website. The optimal networks are discussion forums and question platforms, like Quora.

For best effect, link naturally and unobtrusively.


Here, we have given you some ideas on how to build backlinks to a new website easily and cost-effectively. There are many more, of course, and you can even make the list longer with your own inventions. But even if you only apply three or four of the ones described in this article, you will boost organic traffic to your website immensely, improving your public image and enhancing your brand recognition at the same time too.