Outreach in 2024: A Continued Effective Link-Building Strategy Worldwide, Including Latin America
Outreach remains a powerful link-building strategy globally, and Latin America is no exception. To successfully promote a business in this region, it’s essential to understand the unique aspects of guestposting in Latin American countries.
In 2022, when we began exploring the Latin American market from scratch, we encountered several nuances. Now, we’re here to share our experiences with webmasters and guest article placements in LatAm.
Whether you’re a marketer, outreach specialist, SEO expert, business owner, or simply interested in expanding into the Latin American market, this article will provide valuable insights.
Market Characteristics in Latin America
Latin Americans are rapidly embracing the digital economy, as evidenced by the growth of online sales in Brazil, which increased from $35 billion to $41 billion in just one year. It’s no surprise that countries in the region are encouraging startups and attracting financial investments.
The most rapidly growing sectors include fintech, e-commerce, health and beauty, food production, and agriculture.
The LATAM region is rapidly expanding its base of internet users, making it one of the most dynamic and fastgrowing markets globally. This presents new opportunities for advertisers and webmasters. Since the market is still relatively young, competition levels are not as high as in more established regions like the U.S.
Latin America offers favorable conditions for business growth due to the following factors:
- Massive Population: Over 600 million people.
- Developing Tech Infrastructure: Significant investments in IT and e-commerce.
- Economic Incentives: Some countries provide free economic zones and tax breaks to attract foreign investments. For example, the Colón Free Zone in Panama serves as a hub for international companies with considerable tax advantages.
- Digital Banking and Investment Platforms: Services like XP Investimentos in Brazil are transforming the financial landscape.
- Free Trade Agreements: Partnerships with major global regions like the U.S., Canada, the EU, and the Asia-Pacific open doors to international trade. The Pacific Alliance, comprising Chile, Colombia, Mexico, and Peru, fosters trade and investment, creating a more accessible market for member and partner countries.
Despite its potential, doing business in Latin America comes with challenges like political instability and high inflation. For instance, Argentina’s inflation reached a staggering 211.4% by the end of 2023!
Gambling regulations, which can impact outreach in the online casino niche, vary across countries:
- Chile and Uruguay: Gambling is legalized but often subject to strict regulation to minimize harm.
- Colombia and Argentina: Gambling is legal and highly popular.
- Cuba: Gambling is banned.
- Brazil: Gambling was illegal for many years, though recent legislation is moving toward legalization.
- Mexico: A legal gambling industry encompasses casinos, sportsbooks, and lotteries.
- Macau: Gambling is a primary revenue source for the local government and a major driver of economic growth.
SEO promotion of websites in Latin America
In Latin America, as in most other regions, Google is the most widely used search engine, there are other search engines like Bing and Yahoo, but their market share is much smaller.
Local Social Media and Platforms
In addition to global platforms like Facebook, Instagram, WhatsApp, Twitter, TikTok, and LinkedIn, businesses in LatAm leverage local networks and platforms for link placement and promotion. Notable examples include MercadoLibre for e-commerce, Taringa, and Vostu.
Language and Cultural Insights
Around 60% of the population in Latin America speaks Spanish, while approximately 34% speak Portuguese, primarily in Brazil. When creating content and choosing platforms, it’s crucial to consider both language and cultural nuances. Latin Americans are known for their passion and emotional engagement, making them ideal customers and participants in gambling and gaming industries. They are receptive to new ideas and innovations.
Country-Specific Link-Building Insights
Link-building strategies in Latin America vary by country:
- In Brazil, bloggers frequently publish ads on their platforms, aiding promotion.
- In Chile, forums remain a popular engagement channel.
- In Peru, YouTube videos perform particularly well.
- In Mexico, people heavily rely on reviews, making links on review websites highly effective.
Our Experience in the LatAm Market
We began working in the Latin American market around April 2022 when it started gaining traction among gambling teams. Starting from scratch, we identified several key characteristics:
- Market maturity: The region is about 7–10 years behind the U.S. in terms of digital trends.
- Content leniency: While the market is sizable, there are no strict content standards. However, webmasters are becoming increasingly familiar with parameters and best practices.
- Webmaster errors: High volumes of work revealed frequent errors, such as incorrect links in anchor texts or links leading to unrelated pages.
Opportunities for Guestposting
The number of sites for guestposting in LatAm is growing steadily. Every month, over 20 new websites are available for outreach in both white-hat and gray-hat niches. For instance, our link exchange platform features more than 1,500 donor sites in Latin America alone, providing ample opportunities for outreach.
We’ve compiled a list of 481 websites across various niches.
Most often, individual webmasters are the norm, and they typically do not provide a list of additional sites for guestposting in their replies. This makes it harder to gather accurate pricing and contact information.
The average response time from webmasters is about 7 business days, so it’s essential to clarify upfront what type of content they accept, their payment details, and other specifics. This will save time by avoiding long waits and unnecessary follow-ups.
On average, donor sites have a Domain Rating (DR) of 30 and traffic starting at 1,000 visits/month, which is slightly lower than U.S. standards.
Content Quality Expectations
Webmasters often accept low-quality content without issue. You can easily copy-paste material from ChatGPT and attach stock images without concern, as they rarely check for originality. In fact, we have yet to encounter a webmaster in Latin America who requests revisions due to content quality. This significantly speeds up the process.
Webmasters from Brazil are the easiest to work with: they respond the fastest, are more willing to compromise, and make fewer mistakes. Additionally, Brazil poses no challenges when it comes to publishing gambling-related content.
Cost of Guestposts
In Brazil, you can find a wide range of pricing options for guestposts, from very affordable to overly expensive. With standard metrics such as Domain Rating (DR) of 30 and traffic starting at 1,000 visitors per month, prices begin at $30 per placement.
Most sites we come across have higher traffic and reasonable rates, typically starting at $50, though cheaper options are available. Negotiating with webmasters is often possible, especially since many manage or have access to just one site.
Payment Methods
Brazil offers a variety of payment options, primarily including PayPal, BTC, USDT, and modern financial services like Revolut or Wise. Bank transfers are relatively uncommon.
In countries like Chile, Peru, and Mexico, prices are slightly higher than in Brazil, with guestposts starting at €80. Payment methods vary, but bank transfers are more common in these regions.
Pricing Factors
As in other GEOs, pricing depends on the webmaster, the site’s metrics, and its niche. For example, a site like multianime.com.mx charges just $10 per guestpost, likely due to its low traffic.
In the second case, consider the site altonivel.com.mx, where placing a guestpost costs already 3375 dollars. The site set such a price because this brand is popular in Mexico.
Wholesale discounts are available if you have multiple sites under the same GEO and plan to publish 3–5 guestposts per month on the site. The price for gambling X2 and it is also difficult to get a discount if you have only one site to host.
Outreach emails
Webmasters mostly communicate in Spanish, so it’s better to translate your emails into Spanish right away, which will be faster and more effective since they don’t know English well.
GPT chat and proper prompting will help you quickly write a good email immediately in Spanish. The use of AI is especially relevant for large companies that operate in many GEOs.
Frequently Asked Questions
Does a donor site have to have a high DR?
It is important, but you need to clearly understand where this DR came from. To do this, you need to look at its Referring Domains in Ahrefs and evaluate whether the resources from which the guestposts are trusted, or whether they are dubious runs from artificially generated sites. That is, you need to understand how qualitatively formed DR site and whether you want to get a share of such weight? If you see that the DR of the donor – low-quality, then the value of the index even in 80 – it does not matter.
For what period of time to make a linkbuilding-strategy?
Linkbuilding strategy starts with competitors’ analysis: we analyze their link profiles for 12 months, and in-depth – for the last 3 months. The strategy itself is drawn up for 6 months,
but always observe and monitor changes: for example, some pages may come to the TOP earlier, and then you need to reallocate the budget to other pages.
The site places links to the casino. What are the risks of gestposting for white projects?
We believe that if the site went this way and already sells links to casino sites, then you should definitely look at what their number in general and compare with the incoming Dofollow links to this site. That is, do a ratio of outbound to inbound links. Because if the site is already sold out, you will see that it leads, for example, 100 Dofollow–domains and it refers to 100 casino sites. Such a neighborhood white projects we strongly discourage.
The minimum ratio that we can consider the number of
inbound to outbound – at least 5 to 1. You can still place on such projects, but try to look for sites, that casino sites are still not selling out.
What links are the most effective?
The most effective links can be considered links that significantly affect the position of a particular page on a particular key or group of key queries. To them we can refer links from the main pages, anchor guestposts and, of course, links from PBN, as an analog of guestposts. We consider all other links as dilution links in order to bypass Google’s anti-spam filters.
How can you estimate the budget for gestposts for your linkbuilding strategy?
We recommend finding the 3 most successful competitors of your type, upload their dofollow links in content and check with LinkDetective service. We can take the average of these 3 sites as our future approximate link budget. In addition, we set the budget for
dilution, based on an average price of $5 per link.
Conclusion
Peculiarities of guestposting in Latin America:
- In the LatAm market, webmasters typically respond to requests in 5-7 days
- Average Domain Rating (DR) is around 30, and traffic starts at 1,000 visitors
- Prices for guestposts start at $50 per link, and if you order 3–5 guestposts per site, you can get a good discount.
- Payment in different ways: via PayPal, BTC, USDT or Revolut, Wise.
- Webmasters do not provide information and requirements for the quality of articles
- Links for gambling sites are twice as expensive as white niches.
If you still have questions about promoting a site in Latin America with guest posting – we will be happy to answer them during a free consultation.
